![]() I am guessing that the typeface was Goudy Text, and that somewhere in the history of the distortion ‘text’ meaning blackletter got converted to ‘text’ meaning running text. Anyone who would letterspace black letter would steal sheep. Goudy remarked, in front of everyone, that someone who would do such letterspacing probably would shag sheep. McC: A problem with string wordstart, if you want hard-wrapped text that reliably looks. Upon receiving the award and looking at it, Mr. Goudy was given an award, and on the award there was amply letterspaced, all-capitals blackletter. saying he who would letterspace lower-case text, would steal sheep. What actually is alleged to have happened is that Mr. font you might be using should already have optimum tracking built into it). In fact lowercase is letterspaced all the time, particularly in narrow magazine columns, where it can become damn near unavoidable you don’t have to be a typographer to notice this, just a reader. Goudy has been quoted saying, Anyone who would letterspace blackletter would shag a sheep. The quotation is a bowdlerization distorted according to one or another person’s pet peeves. Fourth Edition: Celebrating 29 years in print Anyone who would letterspace lower case would steal sheep. This is supposed to be the same Fred Goudy who designed a zillion eccentric typefaces, book faces among them. Stop Stealing Sheep & find out how type works. They would agree with the type designer Fred Goudy, who (it is alleged) said that anyone who would letterspace lowercase letters would steal sheep. They are on typographic good behavior and would prefer never to violate Morison’s ‘first principles of typography’. morevert He further gives proof of his educational level by misquoting the famous political slogan jai jawan, jai kisan. Extravagant typography would intrude between the author and the reader.īook designers who prefer doing timeless crystal-goblet typography know precisely what Beatrice Warde meant. morevert This is often misquoted as: anyone who would letterspace lowercase would steal sheep and anyone who would letterspace blackletter would steal sheep. Extending the idea, she claimed that excessive design would be just as destracting in a book. Stop Stealing Sheep & Find Out How Type Works, Third Edition by Frederic Goudy: Anyone who would letterspace lower case would steal sheep Goudy Old Style Frederic Goudy (18651947), American typographer and type designer, did not design his first typeface until he was forty-five. She assumed that anyone drinking from an excessively designed jeweled cup would pay more attention to the cup itself than to the wine therein. In a legendary essay, ‘The Crystal Goblet’, Beatrice Warde wrote that book typography should be as plain as a crystal goblet. 27 of ‘On Book Design’, by Richard Hendel, it says: I believe the saying comes from Frederic Goudy who once said 'Anyone who would letterspace blackletter would steal sheep.' Although it is commonly misquoted as 'Anyone who would letterspace lower case would steal sheep.' I can't remember why, I think someone gave him an award with letterspaced blackletter that he did not like. ![]()
0 Comments
Leave a Reply. |